12 Fathom Saltwater Series

12 Fathom Lure Company is a premium manufacturer of Soft Plastic Lures. ALL OUR BAITS ARE SCENTED WITH SHRIMP!
So, if fishing is your game, you've come to the right place!

If you are new to inshore fishing you may not have heard of 12 Fathom. If you are a veteran, you may have been wondering what happened to them. The good news is, 12 Fathom is back and here to stay. Over the years, 12 Fathom has changed hands a couple of times. It was purchased in 2007 by Producto Lure. Producto Lure has been owned by Craig Bayhi since the mid '70s. In 2020, Bodacious Baits, LLC purchased both companies and moved production to Thomasville, North Carolina.

President Heather M Houchins and her family now runs, maintains both Producto Lure and 12 Fathom. She vows to continue the legacy created by both of these product lines, still offering unmatched quality along with super soft baits at a great price.




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3" Fat Sam Mullet - 100 ct bag SOLD OUT

3" Fat Sam Mullet - 100 ct bag

The Fat Sam has a streamlined body design combined with a special plastic formulation to give this l..

$22.45
3" Fat Sam Mullet - 15 ct Bag SOLD OUT

3" Fat Sam Mullet - 15 ct Bag

The Fat Sam has a streamlined body design combined with a special plastic formulation to give this l..

$3.60
4" Bugsy Grub - 100 ct bag SOLD OUT

4" Bugsy Grub - 100 ct bag

Great for snook, redfish, and trout! The segmented body and paddle tail of the 4” Bugsy Grub gives t..

$31.25
4" Bugsy Grub - 15 ct bag SOLD OUT

4" Bugsy Grub - 15 ct bag

Great for snook, redfish, and trout! The segmented body and paddle tail of the 4” Bugsy Grub gives t..

$3.11
4" Fat Sam Mullet - 5 ct Bag SOLD OUT

4" Fat Sam Mullet - 5 ct Bag

The Fat Sam has a streamlined body design combined with a special plastic formulation to give this l..

$3.11
4" Fat Sam Mullet - 50 ct Bag New SOLD OUT

4" Fat Sam Mullet - 50 ct Bag

The Fat Sam has a streamlined body design combined with a special plastic formulation to give this l..

$29.95
4" Scarface Shrimp - 100 ct bag New SOLD OUT

4" Scarface Shrimp - 100 ct bag

A picture is worth a thousand words. From the tail to the legs, to the body, the 4" Scarface Shrimp ..

$31.45
4" Scarface Shrimp - 15 ct bag New SOLD OUT

4" Scarface Shrimp - 15 ct bag

A picture is worth a thousand words. From the tail to the legs, to the body, the 4" Scarface Shrimp ..

$4.95
4" Snitch SOLD OUT

4" Snitch

The SNITCH was designed with one thing in mind.....ACTION!Many of our customers have been asking us ..

$4.99
4" Tiger Shad - 10 ct bag SOLD OUT

4" Tiger Shad - 10 ct bag

4" Tiger Shad - the Go-To bait for Tarpon!..

$6.95
4" Tiger Shad - 50 ct bag SOLD OUT

4" Tiger Shad - 50 ct bag

4" Tiger Shad - the Go-To bait for Tarpon!..

$33.95
4.5" Buzz Tail - 100 ct bag SOLD OUT

4.5" Buzz Tail - 100 ct bag

The Buzz Tail is one of the most versatile lures on the market today. The patented design allows you..

$37.50
4.5" Buzz Tail - 15 ct bag SOLD OUT

4.5" Buzz Tail - 15 ct bag

The Buzz Tail is one of the most versatile lures on the market today. The patented design allows you..

$4.99
4.5" Gambini Grub - 100 ct bag SOLD OUT

4.5" Gambini Grub - 100 ct bag

If you want to catch fish, this bait will do all the work for you.  The curl tail is loaded wit..

$31.25
4.5" Gambini Grub - 15 ct bag SOLD OUT

4.5" Gambini Grub - 15 ct bag

If you want to catch fish, this bait will do all the work for you.  The curl tail is loaded wit..

$4.93
5" Slam "R" - 100 ct bag New SOLD OUT

5" Slam "R" - 100 ct bag

If you have never thrown the 5” Slam “R”, you are missing something special. The segmented body and ..

$28.45
5" Slam "R" - 15 ct bag New SOLD OUT

5" Slam "R" - 15 ct bag

If you have never thrown the 5” Slam “R”, you are missing something special. The segmented body and ..

$4.46
6" Buzz Tail - 5 ct bag SOLD OUT

6" Buzz Tail - 5 ct bag

The Buzz Tail is one of the most versatile lures on the market today. The patented design allows you..

$4.19
6" Buzz Tail - 50 ct bag SOLD OUT

6" Buzz Tail - 50 ct bag

The Buzz Tail is one of the most versatile lures on the market today. The patented design allows you..

$31.49
6" Slam "R" - 10 ct bag New SOLD OUT

6" Slam "R" - 10 ct bag

If you have never thrown the 6” Slam “R”, you are missing something special. The segmented body and ..

$3.85
6" Slam "R" - 50 ct bag New SOLD OUT

6" Slam "R" - 50 ct bag

If you have never thrown the 6” Slam “R”, you are missing something special. The segmented body and ..

$31.87