12 Fathom Lure
Company is a premium manufacturer of Soft Plastic Lures.
OUR BAITS ARE SCENTED
WITH SHRIMP! So, if fishing is your game, you've come to the right place!
If you are new to inshore fishing you may not have heard of 12 Fathom. If you are a veteran, you may have been wondering what happened to them. The good news is, 12 Fathom is back and here to stay. Over the years, 12 Fathom has changed hands a couple of times. It was purchased in 2007 by Producto Lure. Producto Lure has been owned by Craig Bayhi since the mid '70s. In 2020, Bodacious Baits, LLC purchased both companies and moved production to Thomasville, North Carolina.
President Heather M Houchins and her family now runs, maintains both Producto Lure and 12 Fathom. She vows to continue the legacy
created by both of these product lines, still offering unmatched quality along with super soft baits at a great price.